Derek is responsible for developing and guiding the marketing analytics strategy at FMCG Direct. He oversees the database marketing and analytics group and also directs the many facets of FMCG Direct research and development initiatives. Derek works with a highly motivated team that enjoys helping clients convert data into actionable, measurable insights that maximize shareholder value. Prior to joining FMCG, Derek’s management consulting experience was acquired at American Management Systems where he specialized in financial services software development and systems integrations. Derek received an MA in statistics from Harvard University. He also holds an MS in mathematics from Purdue University and a BS in mathematics from Indiana University.