Eugene Geis

Director of Data Science, Deluxe Corporation

Eugene Geis leads the data science organization at Deluxe Marketing Solutions, working between data processing and client relationship managers to provide solutions for creating lift in digital, email, and direct mail marketing campaigns; statistical profiling of client audiences; and internal analytics reporting. Eugene leads projects that involve working between SQL & R, algorithms for record linkage, development of automated statistical ETL processes, modularizing modeling techniques to be applied for response and conversion models, and facilitating the design of data flows from concept directly to a production environment. Eugene holds degrees in physics, statistics and education from Rutgers and ASU.