Kris Lazzaretti

Along with developing and implementing campaign strategy and test design, Kristopher oversees the delivery of integrated, cross-channel marketing solutions using analytics, data and technology. He also shares responsibility for developing and continuously improving Data-Driven Marketing’s core intellectual property, including the Financial Personality® segmentation system, the Consumer Financial Insights® scoring suite, and the firm’s lifespan analysis and profitability modeling tools. With clients, Kristopher works to channel high-level business goals into tactical marketing strategies. Clients rely on him to quickly and accurately forecast production levels and profitability, select and apply the appropriate analytical tools, and clearly explain campaign objectives, tests and results to all stakeholders. Kristopher received his BA with the highest honors from Princeton University.