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Leslie Bercher

Director of Direct Marketing and Analytics, Arvest

With over 25 years in retail and banking industries, Leslie has demonstrated expertise in sales, marketing and leadership development. She began her banking career in consumer finance and went on to pursue opportunities in commercial banking. She joined the Arvest family in 2008 and went on to lead Arvest in Treasury Management sales. During her tenure as a Treasury Management Sales Advisor, she discovered a new passion for data science which led her to Arvest Database Marketing in 2012. In 2014, she was named the manager of the Market Insights team. In 2020, Leslie’s team expanded and she was promoted to Director of Direct Marketing & Analytics. She leads a team of campaign managers and analysts who leverages data analytics to enhance the customer experience through direct marketing. Leslie has a passion for building, developing and empowering a team of leaders and encourages others to do the same. Leslie has a bachelor’s degree in Business Administration from Arkansas State University.