Mark Gibson

Senior Consulting Associate, Capital Performance Group

Mark Gibson has more than 30 years of experience assessing trends that impact the financial services industry with projects that include brand and value proposition design, marketing strategy and execution, customer and market segmentation, branch network optimization, and retail sales channel performance enhancement. Mark has a reputation for creating high performance teams, pairing executive management and sales teams to significantly enhance sales productivity, and designing marketing strategies that yield quantifiable ROI. He has deep expertise in brand positioning and value proposition design, and successfully differentiated his last three institutions which directly contributed to their superior financial performance.