Mark McGuinn

Mark McGuinn has nearly two decades of expertise in data-driven marketing in the financial services industry, with core competency in credit data for FCRA-regulated direct mail programs. Mark excels in new customer acquisition, as well as customer retention and cross-sell strategies for deposits and loans. Over the course of his career, Mark has established a solid track record of clients who have experienced measurable benefit from his consultative understanding of the needs of large and mid-sized financial institutions. Mark holds a Bachelor of Arts in e-marketing from Ashford University.