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Sam Ielapi

Managing Vice President, Deluxe Data-Driven Marketing

Sam is a strategic relationship owner with more than 10 years of experience serving financial services institutions at Deluxe. Sam partners with clients to design, create, and implement acquisition and engagement marketing campaigns across all paid media channels. As the key owner of campaign planning, he collaborates with client and brand teams to develop intelligent campaigns that grow business banking and consumer banking market share.

Sam helps drive successful campaign performance with a strategic approach towards segmentation, promotional offers, product positioning, and media channel spend. He is responsible for overseeing internal teams dedicated to project management, creative design and development, and campaign production and deployment. Along with his client relationship duties, Sam shares responsibility of expanding and monetizing FMCG’s new product development and go-to-market solutions and spearheads communication and culture efforts within Deluxe’s data-driven marketing practice. Sam received a B.S., B.A. in Finance and International Business from Georgetown University.