Samantha Lewis is passionate about what customers are passionate about! She is driven to understand how and why customers make buying decisions. Samantha’s career began in grocery retail buying, which over the past 10 years has evolved into specialization in the customer retention strategy space. In her current role with CrossCountry Mortgage, Samantha’s focus is on uniting thought leadership and developmental progress across teams to create amazing customer engagement experiences. Samantha holds a Bachelor of Science in merchandising management with a minor in business administration from Madonna University.