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Samuel Ridderhof

Consultant, FMCG, a Deluxe company

Sam is a senior leader on FMCG Direct’s Business Insights team, overseeing data execution for omni-channel marketing campaigns that consistently generate strong ROI for consumer and small business acquisition . His small business data expertise drives ideation and implementation of custom targeting and segmentation strategies for clients. Sam graduated from UNC Chapel Hill with a BA in Mathematics and Economics.