Director, User Engagement Strategy, Deluxe Financial Services
Shaina joined Deluxe in 2013 and currently leads a team of strategists responsible for rewards and engagement strategy within the Deluxe Rewards platform. She provides thought leadership and strategic insight in leveraging gamification, personalization, and curation to execute engaging programs and experiences that allow Deluxe Rewards clients to build more meaningful customer relationships.
Prior to joining Deluxe, Shaina developed an e-commerce background within strategic buying and online merchandising roles. She holds a Bachelor of Science degree from Florida State University.